01 · Pricing

Stop paying for leads
you don't own.

Lead aggregators charge you $300$500/month for leads that disappear when you stop paying. We build you the pages, the rankings, and the system. So the leads are yours. Forever.

An agency charges $1,500/month because three people do the work manually. LeadLayer charges $599 because the system does it. A strategist checks in monthly to make sure it's working.

[01]Month-to-month[02]No lock-in[03]Cancel anytime[04]Audit first
Foundation

Foundation

$399/mo
+ $500 one-time setup

Your website starts generating enquiries instead of collecting dust.

No more wondering if your site actually does anything. It will.

What we do
  • Full market scan + growth masterplan, built from real data
  • 2–3 new pages per month, in your existing site design
  • Lead inbox, every enquiry logged, source tracked, revenue recorded
  • Monthly performance report, pages, leads, rankings, next priorities
  • Quarterly strategy call (1:1, 30 min) to adjust the plan
Start here if

You get most work from word of mouth. Your website exists but doesn't bring in jobs. One new lead from this system pays for the entire month.

Start with Foundation
AuthorityArea Lock eligible

Authority

$799/mo
+ $1,000 one-time setup

You dominate your area. Every service, every town, every search.

Your competitors won't understand why you're everywhere and they're invisible.

Everything in Growth, plus
  • 8–10 pages per month, full coverage across every service × location
  • Bi-weekly strategy calls (2x/month, 30 min each)
  • Conversion optimisation, A/B testing CTAs, forms and headlines
  • Instant lead notifications by email and SMS
  • Google Business Profile posts (2/month), aligned to your masterplan
  • Automated monthly report, delivered to your inbox
  • Priority support, same-day response
  • Eligible for Area Lock, exclusivity in your trade × area
Start here if

You're $600K+ revenue, multi-service or multi-area, and you want to be the only name that shows up when someone in your area searches for what you do.

Start with Authority
02 · Transparency

Why a setup fee?

We don't start with a template. The first two weeks are custom infrastructure: audit, blueprint, technical foundation, tracking setup, and your first pages, built for your business, your area, your competitors. The setup fee covers that build. After that, everything is monthly execution.

The design question

We don't redesign your website. We make it work.

Your branding stays. Your design stays. We optimise the text, structure, and calls-to-action that turn visitors into leads. New pages are built to match your existing site, same look, better performance.

Add-on · Authority tier onlyArea Lock

We only work with you in your area. Your competitor can't get this system.

When you activate Area Lock, we guarantee exclusivity: one client per trade, per area. If you're the only roofer in Leeds on LeadLayer, no other roofer in Leeds can sign up. The same system that's growing your leads is permanently locked out for your competition.

Starts at
$999/mo · per trade × area

On top of Authority. Multiple areas or trades, we'll quote it.

Example: Roofer on Authority ($799) + Area Lock ($999) = $1,798/mo. Still less than one roofing job. Your competitor can never get the same advantage.

03 · The real comparison

What you're really comparing.

Lead aggregatorsAgencyLeadLayer
Cost$300–$500/mo$1,500–$2,500/mo$399–$799/mo
You own the leads?NoYesYes
Asset built?NoYes (slow)Yes (fast)
Strategy included?NoYes (expensive)Monthly call
Reporting?NoPDF you didn't ask forAutomated, real data
What happens when you cancel?Leads stop. Nothing built.Work stops. Some assets.Pages stay. Rankings stay. Leads keep coming.
04 · After you start

Live in 14 days. Compounding from month 1.

No 6-month onboarding deck. Four phases, one track — audit, blueprint, build, then a system that keeps stacking.

01Audit

We tear apart your current setup.

48 hours
02Blueprint

Your 90-day infrastructure plan.

Week 1
03Build

Foundation goes live.

Day 14
04Compound

Monthly execution. Pages, rankings, leads, stacking.

Month 1+
05 · Why this is different

We sell progress, not activity.

Most agencies start with "what can we deliver this month?" We start with "what's blocking leads?" Then we fix that first.

01vs Agency

They send monthly reports. We ship monthly improvements.

No dashboards that change nothing, every month we deliver work that visibly moves pages, search, or conversion.

Reports → Improvements
02vs Freelancer

A system, not loose hours.

One stack for SEO, site, tracking, and cadence. Not dependent on one person who's busy next month.

Hours → System
03vs DIY

No more Googling "how to do SEO."

No more tools you half-set-up. You plug into a system that already works. We run it. You get leads.

Guesswork → Infrastructure
[01]Do you redesign my website?
No. Your design, your branding, your look, all stays. We optimise the text, structure, and CTAs on existing pages, and build new pages that match your current site. Better performance, same brand.
[02]What if I cancel?
Every page we built stays on your site. Every ranking we earned stays in Google. Unlike lead aggregators or paid ads, you keep the asset. We just stop building new pages and optimising.
[03]How long until I see results?
Most clients see their first new leads within 60–90 days. SEO is a compound effect, month 1 is setup and cleanup, month 2–3 is when pages start ranking, and it accelerates from there.
[04]What's Area Lock?
It's an add-on for Authority clients. We guarantee we won't work with any other business in your trade in your area. Your competitor can't get the same system. It starts at $999/mo on top of your plan.
[05]Do you work internationally?
We're built for English-speaking service businesses. If you serve local customers and want to rank for local searches, we're built for you, wherever you are.
[06]$599/month sounds like a lot.
One plumbing job covers it. Two landscaping clients cover it for the year. The question isn't the cost, it's what you're losing every month without it. The free audit shows you that number.
[07]What if I already have an agency?
Get the free audit. We'll show you what's leaking. If your current agency has it covered, great, you'll know. If not, you'll have the numbers.
[08]Do you manage ads?
No. We build organic infrastructure, the leads you own. Ads stop when you stop paying. Infrastructure compounds. If you're running ads on a broken site, you're burning money. Fix the foundation first.
07 · Final word

Stop renting leads.
Start owning them.

Get a free Lead Audit. We'll show you what's blocking leads, what to fix first, and which tier makes sense.

No credit card · No sales call · Just the numbers