How it works

From leak to leads in 14 days.

No pitch decks. No 6-month onboarding. No vague promises about "organic growth." We audit your site, build the infrastructure, and start closing the leak, in two weeks.

Start with a free audit→See the four phases ↓

Fair warning

This is a lot of text. But you've probably been sold something vague before. We don't do vague, everything we do is on this page.

01 · The method

Four phases. One system. Everything tracked.

Follow the line. It starts with a free audit and ends with infrastructure you own — every phase below is exactly what happens, in order.

What we check

Search coverage: Where you show up vs. where you should
Conversion path: Every step from search to phone call
Tracking setup: What's measured, what's missing, what's broken
Competitor gap: What they rank for that you don't
Revenue leak: What those gaps cost you per month in $

What you get back

A Lead Audit report. Not a slide deck, a scorecard. Your site score, your top 3 leaks ranked by revenue impact, and the exact steps to close them.

What's in the Blueprint

Site architecture: Which pages to build, in what order
Keyword map: Real search demand in your area, mapped to pages
Conversion design: CTAs, forms, booking flow, built for phone calls
Tracking plan: Call tracking, form attribution, source tagging
Competitor roadmap: Where to overtake first for maximum impact
Monthly targets: Leads, calls, and revenue, not impressions

What gets built

SEO foundation: Technical SEO, schema markup, page speed, local search structure
Service pages: SEO-focused pages for every service you offer, built around real demand
Location pages: One page per service area, so you show up where customers search
Conversion layer: Click-to-call, smart forms, booking flow, response-time optimisation
Tracking setup: Call tracking, form tracking, lead scoring, tied to which click brought the job
Review system: Automated review requests after completed jobs, social proof that compounds rankings

What makes us fast

14 days to live: Not 3 months. Not “we'll get back to you.” Your system is live and tracking within two weeks of signing.
Your domain: Everything lives on your site, your domain, your hosting. If you leave, you keep it all.
No templates: Every build is custom to your business, your service areas, your competitors. Cookie-cutter sites rank like cookie-cutter sites.

Monthly cadence

New pages: 4 service-area pages per month (Growth), expanding your search footprint
Rank tracking: Your position for every target keyword, updated weekly
Call attribution: Every call tracked back to source, page, keyword, city
Competitor tracking: Share-of-voice monitoring, when they gain, you know
Score updates: Your LeadLayer score, monthly. One number: stronger or weaker?
Strategy calls: Quarterly call with a real human who knows your numbers

02 · Why this works

Infrastructure compounds. Renting doesn't.

When you rent leads from an aggregator, you pay per lead, and your competitor gets the same list tomorrow. When you own the infrastructure, every month builds on the last.

[A]

Renting · the leak

The treadmill.

01$ per lead, foreverShared with competitors
02Stops when you stop payingNo data, no attribution
03Someone else's platformAgency switches = start over

[B]

Owning · the fix

The compound.

01Fixed monthly investmentExclusive to your business
02Compounds when you stop payingEvery call tracked to source
03Your domain, your dataYou keep everything, always

03 · How we build pages

Your site. Your brand. Better performance.

We don't redesign your website. We don't change your logo, your colours, or your layout. We work within your existing design and make it convert.

Optimise the text

Rewrite copy so it speaks to what your customers actually search for.

Fix the structure

Headings, internal links, page flow that search engines and visitors both understand.

Strengthen CTAs

Make it obvious what to do next: call, fill in the form, book the job.

Build new pages in your design

Every new service or location page matches your existing site. Same look, better performance.

04 · Pick your starting point

Match the tier to the size of your leak.

[01]Tier

Foundation

$399/mo

—Market scan + growth masterplan
—2–3 new pages / month in your design
—Lead inbox with source tracking
—Monthly performance report
—Quarterly strategy call

Start here if

You've never had proper tracking or SEO. You need the basics before anything else makes sense.

[02]Most owners pick this

Growth

$599/mo

—Everything in Foundation
—5–6 pages / month, services + locations
—Existing page optimisation
—Competitor rank tracking vs. top 3
—Monthly strategy call (1:1)
—Slack channel · 1 business day response

Start here if

You're already getting work but barely show up online for the services and areas you actually cover.

[03]Tier

Authority

$799/mo

—Everything in Growth
—8–10 pages / month · full area coverage
—Bi-weekly strategy calls
—Conversion optimisation + A/B testing
—Instant lead notifications (email + SMS)
—Area Lock eligible (add-on)

Start here if

$600K+ revenue, multi-service or multi-area, and you want to be the only name that shows up in your area.

Month-to-month

No contracts. No lock-in. Cancel anytime. If we're not delivering, you should leave.

Audit-first

Every plan starts with the free Lead Audit. You see the leak before you pay to fix it.

You own everything

Your domain. Your content. Your data. If you leave tomorrow, you keep it all.

Real humans

Not a chatbot. Slack channel, strategy calls, a team that knows your business by name.

See full pricing details →

05 · Straight answers

No FAQ. Just the questions you're actually thinking.

"I've been burned by agencies before."

Every plan is month-to-month. No contracts. The audit is free, you'll see exactly what we'd do before you spend anything. And everything we build lives on your domain. If you leave, you keep it all.

"I don't have time for another marketing project."

You don't need time. We build, you approve. The only thing we need from you is 30 minutes for onboarding. After that, we ship, you get leads.

"My nephew / friend / cheap freelancer already did SEO."

Pull up your site on your phone right now. Search your main service + your city. If you're not in the top 3, it didn't work. That's what the free audit proves in 48 hours.

"How is this different from an agency or lead aggregator?"

Agencies rent you a campaign. Aggregators rent you leads. We build infrastructure you own. When an agency drops you, you start over. When we stop, your rankings and pages stay.

"$599/month is a lot."

One plumbing job covers it. Two landscaping jobs cover it. The question isn't whether you can afford it, it's how many jobs you're losing every month without it. The audit shows you that number for free.

"When do I see results?"

Your system is live in 14 days. Tracking starts immediately, you'll see where leads come from within the first week. SEO rankings typically start moving in 60–90 days. Pages and leads compound from month 1.

06 · The audit

Every month you wait, competitors take the calls that should be yours.

The audit is free. 48 hours. You'll see exactly where leads are leaking, and what it costs you every month.

Get your free Lead Audit→

— No credit card
— No sales call
— Just the numbers