We fix, then scale
Most agencies start with "what can we deliver?" We start with "what's broken?" Fix the leak first. Then build on top.
01 · About
We built LeadLayer because reports don't make phones ring.
LeadLayer is a small team in Hoorn, NL building lead infrastructure for local service businesses: the site, local search presence, tracking and conversion path underneath every booked job. Working with brands in NL, UK & US.
02 · Why we started
Most agencies sell activity. We saw what that does.
A local business hires an agency. Six months in, they get monthly reports full of impressions, clicks, and "brand awareness." The phone doesn't ring more. The owner can't tell you what actually changed.
The marketing wasn't the problem. The infrastructure underneath was, the site, the local pages, the tracking, the conversion path. You can't scale traffic into a system that leaks. Most spend goes into the leak.
So we built a system that fixes the foundation first, then scales on top of it.
03 · What we believe
Three principles. Every project. No exceptions.
You own everything
Your domain. Your content. Your data. Your rankings. If you leave, you keep it all. We don't hold anything hostage.
Numbers, not narratives
Every call tracked. Every page measured. Every month you see exactly what changed and what it delivered. No hiding behind vanity metrics.
04 · The studio · Hoorn, NL
05 · The team
No fake bios. No "passionate about digital marketing." Just this:
It's a small operation. That's on purpose. Fewer people, fewer layers, more work shipped. Every client talks directly to the person doing the work.
Curious what's leaking on your side?Want to see what's leaking?
Get a free Lead Audit →06 · Start here
Want to see what's leaking?
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