For service businesses that are done paying for someone else's leads.

Stop renting leads.
Start owning them.

Every lead platform, every directory, every agency retainer. Same model: they sell the same leads to you and your competitor. You pay. You compete on speed. They profit either way.

We build something different. A system on your website that generates leads only you get. Tracked. Proven. Growing every month. Yours to keep forever.

Get your free Lead Audit→

See the system

Avg lead increase

Days to go live

Spent on shared leads

Data ownership

02 · The Cost

Last month, hundreds of people searched for exactly what you do.
Most of them never found you.

They found a directory. A competitor. A platform that charged you for the same lead they sold three times over.

The demand is there. The customers are searching. You're just not capturing them.

That's not a marketing problem. That's a revenue leak.

Plug the leak→

03 · The System

One system.
Three things it does.
All of it yours.

A website that captures. Pages that get found. Tracking that proves it. One system, built on your domain, owned by you.

We don't touch your design. We optimise the words, the structure, and the calls-to-action that turn visitors into customers. Your branding stays exactly as it is.

Captures Leads

Your website, rebuilt to turn visitors into enquiries. Not a redesign. A conversion machine. Calls, forms, bookings. Every path engineered for one outcome: you getting the lead.

CAPTURES

Gets Found

New pages targeting the exact searches your customers are already making. Real demand. Real traffic. To your site, not a platform that also shows your competitor.

GETS FOUND

Proves Everything

Every call tracked. Every form logged. Every lead attributed. You see exactly what's working, what it cost, and what it's worth. Monthly. In plain English.

PROVES

No other agency gives you this. Because their model depends on you not knowing.

04 · How it works

From leak to owned system,
in four deliberate moves.

No retainer fog. No vague deliverables. A short, sharp sequence that ends with you owning the machine that brings in your leads.

00Free · 48 hours
The Audit
We run the numbers before you spend anything. Where you show up, where you don't, and what every gap costs you per month. No call, no obligation — just the scorecard.
You get: a plain-English leak report
01Week 1
The Blueprint
Your 90-day infrastructure plan. Every page, every keyword, every projected lead — mapped and agreed before we build a single thing. No surprises.
You get: a prioritised build plan
02Live by day 14
The Build
Pages, conversion layer, and tracking go live on your domain. Your design and branding stay exactly as they are — the machine underneath changes.
You get: a live system you own
03Every month after
The Compound
New pages ship monthly. Rankings stack. One report in plain English shows what came in, what it cost, and what it's worth. It compounds — even if you stop.
You get: leads that are only yours

That's the whole method. Nothing vague, nothing rented.

Start with the free audit Read the full method

05 · What you get

See the system in action.

Three surfaces, one machine. The dashboard where leads land. The audit that proves the lift. The notification that beats your competitor to the phone.

01 / Dashboard● Live

Leads · This week

Live

New

Answered

Won

$34.8k

Sarah M.Kitchen remodelGoogle2m ago$12k est

James R.Drain repairGoogle16m ago$480

Priya K.Bathroom renoGoogle48m ago$8k est

Tom W.Water heaterDirect1h ago$1.2k

Every lead. One screen.

Calls, forms, enquiries — auto-logged
Source attribution on every row
Export it all. It's your data.

02 / Alerts< 5s

New lead notification on a phone on a job site

Lead lands. You know.

Push to iOS & Android the moment an enquiry hits — source and service in the notification. Beat the competitor's callback.

03 / AuditBefore → After

Google search results before and after LeadLayer

From invisible to #1.

Plain-English teardown of every leak — visibility, local pack, page-by-page conversion. Then proof of what changed.

06 · Built for

Service businesses that should be getting more enquiries than they are.

Not startups. Not ecommerce. Not tech companies. Established service businesses with real teams, real reputations, and a phone that should ring more.

/ 01

$0+

Per lost lead

Plumbing & HVAC

A boiler install. An emergency callout. A maintenance contract. Every missed search is revenue walking straight to whoever shows up first.

/ 02

Mobile traffic

Cleaning Services

Four out of five people looking for cleaning are on their phone. If your number isn't one tap away and your site doesn't load in two seconds, they've already called someone else.

/ 03

0×

Seasonal surge

Landscaping & Outdoor

Demand triples in spring. The companies that capture spring revenue build their pipeline in January. By the time you notice the season, it's half over.

/ 04

Lost at peak

Roofing & Contractors

Storm damage. Insurance jobs. The highest-value leads come in waves. If your pipeline can't capture and funnel them, half walk away. None call back.

07 · What they say

Don’t take our word for it.
Take theirs.

We were paying Angi $400/month for leads that three other plumbers also got. Now we get 47 enquiries a month — all ours, all tracked, all from our own site.

47 leads/month from 8 · Setup: 12 days

Mike Thornton

Owner · Thornton Plumbing, Phoenix AZ

I was skeptical — another agency promising leads. But the audit showed me exactly what was leaking before I paid a cent. Three months in, we've gone from invisible on Google to #1 for ‘landscaper near me.’

Page 3 → Position #1 in 90 days

David Park

Owner · GreenEdge Landscaping, Austin TX

08 · Pricing

Pick the tier that matches the leak.
We start closing it in 14 days.

Month-to-month. Fixed monthly scope. Free audit before you spend a cent.

—No contracts, no lock-in
—Fixed monthly scope
—Cancel anytime, keep everything we built

[01]Starter

Fix the foundation

Foundation

Your website starts generating enquiries instead of collecting dust. No more wondering if your site actually does anything. It will.

$399/mo

+ $500 setup

What we do

—Market scan + growth masterplan, built from real data
—2–3 new pages per month, in your existing site design
—Lead inbox, every enquiry tracked to source and revenue
—Monthly performance report + quarterly strategy call

Start here if

You know your site isn't working. You just don't know where to start.

Start with Foundation →

[02]Most chosen

Build momentum

Growth

You outrank competitors in your area for the services you offer. When someone near you searches for what you do, you show up first, not them.

$599/mo

+ $750 setup

Everything in Foundation, plus

—5–6 pages per month, new services + location variants
—Existing page optimisation, copy, CTAs and structure
—Competitor rank tracking vs. top 3 competitors
—Monthly strategy call + Slack channel, 1 business day response

Start here if

You're getting some enquiries but you know there's way more demand you're not capturing.

Start with Growth →

[03]Area Lock eligible

Dominate your market

Authority

You dominate your area. Every service, every town, every search. Your competitors won't understand why you're everywhere and they're invisible.

$799/mo

+ $1,000 setup

Everything in Growth, plus

—8–10 pages per month, full coverage across every service × area
—Bi-weekly strategy calls + conversion optimisation (A/B testing)
—Instant lead notifications by email and SMS
—Google Business Profile posts, aligned to your masterplan
—Priority support + eligible for Area Lock (exclusivity)

Start here if

You want to be the first result for every search in your area. Full stop.

Start with Authority →

[01]Month-to-monthNo contracts. No lock-in. Cancel anytime.

[02]Audit-firstFree audit before you spend a cent.

[03]You own itDomain, data, content, yours forever.

[04]Real humansStrategy calls, not chatbots.

Need something custom? Talk to a human →

The studio · Hoorn, NL

A small studio. Real people. Direct line to the work.

● Taking 4 new clients this quarter